This Year in Consumer
Health Report 2026



Why Consumer Health Is Re-Shaping Healthcare


1) Healthcare systems are structurally overloaded while chronic disease accelerates


2) Consumers are stepping in where systems cannot act fast enough


3) Over time, we see the consumer becoming the CEO of their own health

Why Consumer Health Is Re-Shaping Healthcare


1) Healthcare systems are structurally overloaded while chronic disease accelerates


2) Consumers are stepping in where systems cannot act fast enough


3) Over time, we see the consumer becoming the CEO of their own health

We are covering various topics that we find relevant looking forward at 2026.

Here is a brief preview.

Introducing the naturalX Consumer Health Map (2026)

We separate Health Needs from Health Solutions to bring clarity to an increasingly fragmented market. Needs are biological and durable, solutions evolve

Introducing the naturalX Consumer Health Map (2026)

We separate Health Needs from Health Solutions to bring clarity to an increasingly fragmented market. Needs are biological and durable, solutions evolve

Introducing the naturalX Consumer Health Map (2026)

We separate Health Needs from Health Solutions to bring clarity to an increasingly fragmented market. Needs are biological and durable, solutions evolve

Consumer Health in US & Europe

We look at a selection of the currently most relevant consumer health companies in both markets and try to compare the ecosystems

Consumer Health in US & Europe

We look at a selection of the currently most relevant consumer health companies in both markets and try to compare the ecosystems

Consumer Health in US & Europe

We look at a selection of the currently most relevant consumer health companies in both markets and try to compare the ecosystems

Wearables Are Becoming Health Infrastructure

Sensors now track meaningful biomarkers, not just steps, enable early risk detection and increasingly sit alongside primary care

Wearables Are Becoming Health Infrastructure

Sensors now track meaningful biomarkers, not just steps, enable early risk detection and increasingly sit alongside primary care

Wearables Are Becoming Health Infrastructure

Sensors now track meaningful biomarkers, not just steps, enable early risk detection and increasingly sit alongside primary care

GLP-1 Is Reshaping Consumer Health

As GLP-1 adoption scales, value shifts from the drug itself to services: diagnostics, nutrition, muscle preservation, adherence, and long-term metabolic support

GLP-1 Is Reshaping Consumer Health

As GLP-1 adoption scales, value shifts from the drug itself to services: diagnostics, nutrition, muscle preservation, adherence, and long-term metabolic support

GLP-1 Is Reshaping Consumer Health

As GLP-1 adoption scales, value shifts from the drug itself to services: diagnostics, nutrition, muscle preservation, adherence, and long-term metabolic support

We also asked some of our investor friends how they look at consumer health in 2026 and going forward.

To find out more, you can
download the report below.